Most service providers don’t need to run ads because they get enough clients from organic marketing.
They like working with referrals.
They don’t want to (or have time to) learn Facebook Ads.
(That's where an agency like ours usually picked up the torch and ran their ads, even though it was a waste of money to do so.)
While these are decent reasons...
...they’re also excuses.
The type of excuses that sink businesses.
If you get enough clients from organic marketing, that’s great...
...until Facebook kills your reach, or until you need more clients to reach your goals, or until you no longer want to spend two hours a day on social media.
If you like getting referrals, that’s great...
...until you hit a few dry months, or until you begin to rely on trust alone (and cease to build “authority equity” or innovate within your market).
If you don’t want to learn Facebook ads, that’s great...
...but that doesn't mean you can ignore them.
And this was the biggest point of tension for our agency: Clients didn't want to learn how to do their own ads because they thought it took a ton of time (it didn't) AND we knew we were charging WAY TOO MUCH for such small tweaks.
Deep down, I knew if I could get just one day of training with our clients, I could show them a very simple system they could use to run their own ads in about 15 minutes per week.
Set it up.
Get it going.
Keep it profitable.
We got to a point where we actively worked ourselves out of a job because it was the right thing to do for 80% of our clients.
If you're an online service provider, you don’t need the ridiculously complex funnels that info marketers need (because services sell REALLY well with a simple, two-step “content stack" funnel).
And you don’t need the interest-layering, audience-building, or retargeting tactics that e-commerce stores rely on (because services are higher-ticket and more profitable than most products).
And you don’t need to match the big brand ad spend to get attention and get serious ROI (because most service-based businesses only need to land 3-12 new clients per month to hit their dream income goals).
For service providers, getting killer results with Facebook ads can be really simple.
With a two-step funnel that mirrors your current referral-driven sales process...
...an ad campaign that you can set up, start to finish, in less than an hour...
...copy and images designed to mimic organic content (AKA, not look anything like a salesy ad)...
...and roughly $1000 in ad spend per month (we’ve seen people get results with even less)...
...you could land at least 3 new clients every single month.
That means you could get three EXTRA clients a month, on top of your referral and organic clients, and dramatically increase your income.
OR, if your current client load is enough for you, you could spend less time on constant content creation—and rely on a single, evergreen, automated ad sequence to bring your clients to you.
It’s up to you....