For years, I’ve run ads for people on a standard agency model. You know how it goes...
You pay us to set up your paid traffic funnel.
Then, you pay us to optimize and maintain your ads.
And it was great. Businesses paid us up to $7500 per month to manage their ads, and we were super profitable.
Then something started happening.
I’d get on the phone with our clients, after the initial “launch and optimize” phase, and I’d give them really good advice:
“You should stop working with us.”
Yep. I’d tell our clients to stop paying us $7500 per month and just run the ads by themselves.
Why???
Because it was the right thing to do.
Within the first couple months, we’d build a killer sequence, optimize audiences, protect against ad fatigue, and get the whole funnel to a super profitable place.
Leads would start rolling in, clients would make sales, and all went well.
But after that point, the work on our end slowed down.
We’d make a few simple tweaks.
Run loads of daily metrics reports.
Freshen things up a bit as necessary.
And, in the meantime, our clients continued to pay us a MASSIVE percentage of their funnel profits.
So, at that point, one of two things happened:
Either I’d tell them that they should jump ship…
...or they’d run the numbers themselves (and then jump ship).
Not great.
While some might say, "what's the problem?" I couldn't shake the feeling that something just didn't feel right.
So we had to do something different. Something that let us sleep at night AND STILL provide the elite-level results we were used to delivering to our clients....